Advertising endeavours will always involve graphics. In the past, it was posters, streamers, and flyers. Today, however, with the extreme popularity of social media, companies want profile photos and cover/header photos made for them as well. For all advertising graphic needs, only a highly-skilled graphic designer should be hired, and with so many claiming to have the skills, it can be hard for you to find one to hire.
Good thing there are tips you can follow. These are mentioned below:
- Check out their samples. Designers show off their work portfolio usually on a website, although others will use a Facebook, Tumblr, or Instagram account for this purpose. When reviewing portfolios, find the kind of design you’re looking for instead of checking out how well they make their art. So if you’re looking to use graphics with an Art Deco look to fit the 1930’s theme of your business, for example, then look for those kinds of works.
- Find out if they have actually made those works. Today’s technology makes it very easy to steal art and assume it as one’s own, but the same technology allows art owners to imprint a signature on their works in the form of a watermark. A watermark is a faint impression of the artist’s emblem, signature, or name usually placed on a corner or the exact center of the photo.
Check to see if the watermark is consistent with the designer’s name, signature, or emblem. If it is, then consider interviewing him.
- Interview them. Doing so has a twofold benefit. First, it helps to ensure that both of you can communicate well, and it’s a widely known fact that proper communication helps the project to run smoothly, increasing its chances of success. Second, it lets you know the true personality of the artist you will be working with.
- Be aware of their procedures. Make sure to ask how exactly they will be doing the work you want done for you. What materials will they be using? How long do they take to work on samples and corrections?
- Ask about their turnaround time for replying to messages and returning calls, making sure that it is in line with your expectations. If they say they take too long to reply when they’re busy, then at least instruct them to send you an email report by the day’s end.
- Sign the designer’s contract. Once you’ve decided to take advantage of the designer’s services, the latter will usually give you a contract to sign. This highlights what is expected from you and the designer, and so it’s important that you read it carefully. If there are things that do not seem to make sense to you, ask for an explanation.In the media planning phase of coming up with materials for advertising campaigns, graphics will always be one of the many things to consider. By hiring a good graphic artist, you can expect to feel at ease knowing that someone will create for you a logo that fits your company’s culture perfectly.